Discover the power of establishing a closed-loop integration between your website, POS and SurefireCRM. Convert drive-by traffic into true inbound leads, then let SurefireCRM automatically nurture those leads from application to funding to post-close. This session proudly features special guest Zac Scalzi of Floify, but attendees will benefit no matter what POS they use.
- Learn what steps to take to establish an integration between your website, POS and SurefireCRM
- Identify opportunities for improving your “return on innovation” by integrating - previously siloed systems
o Eliminate manual data entry to reduce errors and increase efficiency
o Derive greater value from your website by converting web traffic into leads
o Increase pull-through rate with in-process communication that educates and nudges borrowers along if they abandon the application at any milestone
o Drive referral and repeat business by delivering an exceptional user experience and consistent post-close outreach